Heel Counter/Cup

This section of a running shoe is  the area that surrounds the heel or the back 1/3 of the design.  Aside from locking the foot in place, this plays a key role in stabilizing the heel from side to side movement.  Most companies use a simple TPU or thermal plastic unit in a distinct cupped shape sandwhiched between some foam and fabric.  When determining which heel counter fits you best make sure it has a secure feel without any ridges that may cause any abrasions or irritation and slip most be minimal to non-existant.  Certina heel counters have a distinct rake (a slight angle either towards the toe or backwards) to them as well which can either be a postitive or negative fit dependent upon the anatomy of your foot.  Sometimes lacing here is key to alter the fit in the heel as well.  I’ll have a post on lacing up soon.